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Three steps to defining your unique selling point

Three steps to defining your unique selling point

Success comes from being great, right? Customers look for brands that offer great service, products and value. But being great isn’t always enough to stand out from the crowd. Here’s how to define your unique selling point to bring repeat customers through your door.

The importance of conducting better customer research.

The importance of conducting better customer research

Introducing the modern customer. They analyse, research and critique like never before. Making sales matters, but making brand advocates matters even more. So it’s time to have a one-on-one with your customers. Not just to learn their names, but to dive into their psyches.

How to create a successful SEM strategy.

How to create a successful SEM strategy

The top position on Google search gets 34% click-through rate. That's why you need to be there. Search Engine Marketing can be the difference between a customer choosing you over the competition. Here’s how to build a search strategy that pushes you to the top.



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